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On-page SEO includes optimisation of so called meta-tags and website content to make the site most visible to the Search Engines (SE's) for a given set of search phrases or keywords (also called semantic core of a website) that are most relevant to the content of your site.
As any treatment starts with analysis and diagnostic of a patient, so does SEO starts with analysis and diagnostic of your website - usability, content, meta tags, and checking its current positions against those of your main competitors on major Search Engines.
At this stage we will discuss with you your particular needs and specific goals of your business which (in addition to thorough keyword popularity analysis) will then help us to compile the most appropriate semantic core of your website. That semantic core is a keystone to success of your website in the battle for the top positions in Google and other SE's, and thus a keystone to your sales and brand popularity.
On the next step, we will modify your site pages meta-tags (titles, keywords and descriptions) and re-write most important texts (including page headings, subheadings, descriptive texts with an optimal density and properly emphasised keywords) to maximally improve your site visibility to SE's, as well as to match those texts to the semantic core of your website.
We should note that the works described in this section are iterative in nature and may need to be repeatedly adjusted during the later stages of SEO and website promotion if the need be.
Nevertheless, the initial On-page optimisation stage is the most important and all that is required for us to proceed to the next stages - Off-page optimisation and Internet marketing.
Footnotes:
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1) meta-tags are essential pieces of text (or more precisely - html code) used to describe a webpage and also help search engines to locate it. There are three main types of meta-tags - meta-titles, meta-keywords and meta-description.
2) Website content is all texts and graphics of your website. Some of them are permanent, some of them (like news and updates) always change. The major task of On-page SEO is to optimise those permanent texts (on the one hand, by making them clearly describing your product and services in a very user friendly fashion, on the other hand - stuffing them with required amount, density and format of keywords most relevant to your website; this technique is called SEO copywriting).
3) The semantic core of a website is a set of strategically chosen keywords (from a few tens to a few hundreds, depending on how big a website is) that are expected to bring the largest possible number of visitors from a targeted audience to that website.
4) If usability of your website is poor, we shall advice your on how to re-design or/and modify your website engine, and propose a list of reputable and affordable companies that are able to do such work for you. Of course, you can select companies of your own choice if you wish to.
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For the prices of SEO services please see our SEO package prices
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