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PPC management

In addition to regular SEO or organic SEO, an essential part of complex website promotion is an effective advertisement program. Traditionally that used to be rather expensive, but with advance of internet technologies effective advertisement is becoming affordable to almost anyone.

One of the most economically efficient Internet Marketing strategies nowadays are so-called pay-per-performance campaigns and, in particular, pay-per-click (PPC) campaigns, among which Google Adwords is probably the most popular and widespread at present.

The great thing about pay-per-performance campaigns, as opposed to traditional advertisement, is that you don't pay for just showing your ad on Internet, you only pay when a user perform a certain action - click on you ad and view your website, subscribe for a newsletter or buy a product or service from your website. It's a great revolution in advertisement world which makes an advertisement campaign affordable even to companies with quite a moderate budget.

Out of the various pay-per-performance campaigns, we specialise on PPC campaigns, as those are free to setup and involve no subscription fees, as opposed to other types, which are expensive to both setup and maintain, and thus are only justified for businesses with rather large turnover and advertisement budget.

However, an effective PPC campaign which delivers the highest possible returns on your investment requires a lot of qualified work. This includes a thorough competitive analysis and keyword popularity research, extensive experimenting in composing compelling well-thought-out ads, as well as very careful planning and constant monitoring of the results and on-going re-adjustment of the campaign, which can only be delivered by qualified PPC experts.

Your PPC campaign will get the full power of our PPC management system, namely:

  • Fully setup and optimised PPC account
  • Creative and compelling ad's writing
  • Ads split testing
  • Bid optimisation on daily basis
  • Continuous ad text optimisation (as often as required, at the onset - daily)
  • Reviewing and removing of poorly-performing ads and ad groups (weekly).
  • Keyword refining and expansion
  • Monthly reports.


Contact us now to request a FREE quote for your PPC campaign management or ask any related question(s).

For the prices of PPC campaign management see our PPC management Prices
To request a free quote for PPC camaign management - Contact us.

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Last updated on 20/10/2008

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